Owning or managing a gym is a complicated task. Staying ahead of the latest cutting-edge workouts, techniques or gym management software which directly helps in increasing your business is the key to success.
If you don’t have provisions for people or guests walking into your gym and not signing in, you are missing out on plenty of information. Let’s review why you should use software to help your members check in and what digital check-ins mean for your bottom line.
Getting to know your Customer’s Needs:
The very first goal of check-ins is to track what your members are doing such as: frequency of classes (online scheduling) and/or training. You can find and measure the frequency of member visits, what classes they take the most and other such activities and eventually know your customers needs and can work on them.
Keep Unwanted Guests Out:
If you don’t have access to Gym Check-in Software there are chances that the gym members will bring in “guests” or non-members that use your gym and equipment for free. Software check-ins reduce the number of unwanted guests in gyms where they are installed.
Provide Information for the Check-In:
Your gym check-in software can work for you, but it can also work for your gym members. Consider providing information about current classes or a reward upon checking in to get them to try something new. For example, you could offer free sessions for them for some classes if they bring 5 new customers to your gym or you could let your new members know about existing or future promotions. When people know there’s potential discounts or promotions on the table, they will be more likely to check in, and you will get the information you need to upsell your members.
If you’ve got an old pen and pad or no check-in at your gym, you need to step up your game! Invest in checking in your members to know who’s attending your gym and at the same time gather the data which helps to upsell opportunities exist for your clients, which only brings more revenue to your facility.
You will always move ahead in race of managing the gym after using club management software. Eventually increasing your club’s growth to a significant amount and providing benefits to you, your staff as well to your members also. Leave all your worries and stay focused more on your gym business!