Digital Transformation: Critical Success Factors

May 14, 2018


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Digital transformation is key not only in-terms of short-term growth and market share, but also to ensure their long-term survival and relevance. Digital platforms and ecosystems can drive efficiencies, and through new and unexpected collaborations, create new value for businesses and for customers. Digital maturity across industries have been classified into personas such as: beginners, conservatives, fashionistas & digital masters with digital and leadership capability driving their business transformation.

The digital age has brought about a new way of thinking on process and operations. Smart devices with digital capabilities are seamlessly offering direct benefits to industries around productivity, efficiency, innovation and decision making.

Today’s millennial enterprise CEO priorities are innovation, speed to market, public trust and human capital which leads to initiatives around digital and data driven business. The CIO priorities are to manage both innovation and operations. While on one hand it is to increase transformation, efficiency, security, on the other hand it is to cut costs & time for new service, maintain, simplify IT models & infra and improve business process.

The business outcomes of a digital transformation program decides its critical success factor or value proposition. These could be around customer experience transformation or enterprise user efficiency. People, process and technology are critical factors for success of any transformation program.

It is imperative that a digital transformation is applied to the end to end process and not in a piecemeal manner. An extremely jazzy and digital customer acquisition front end with a manual / semi manual process at the back office or vice-versa will never lead to the desired business outcomes. So a complete digital process automation leads to innovation, efficiency and trust and that becomes one of the critical success factor for the transformation program.

Change management is another critical success factor for a digital transformation. People / resources directly or indirectly involved in such a transformation determine the fate of any such initiative. Concerns around perceived loss of control of a manual / semi-automated process, push back on any change, adaption of any innovation should be managed by a structured change management process comprising of clear communication, management direction, creating collaborative environment to address organisational cultural challenges.

Technology plays a key role in the success of an adaptable digital transformation. However instead of technical knowhow or features of a software or hardware, it the ease of implementation, design thinking, smooth transition and program management with a finesse that stands out and results in an acceptable digital transformation which gets applauded both externally and internally.

Amazon Web Services History

May 14, 2018


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There are heaps of stories about the development of AWS, however this much we know: 10 years back, Amazon Web Services, the cloud Infrastructure as a Service arm of, was propelled with little ballyhoo as a side business for Today, it’s an exceptionally fruitful organization in its own right, riding an amazing $10 billion run rate.

Indeed, as indicated by information from Synergy Research, in the decade since its dispatch, AWS has developed into the best cloud framework organization on the planet, collecting more than 30 percent of the market. That is more than its three nearest matches – Microsoft, IBM and Google – joined (and by a reasonable edge).

Amazon Web Services (AWS) was propelled by the web based business monster Amazon in 2006, and in a little more than ten years it has gone ahead to change the IT business in a time of broad distributed computing.

Investigator gauges put AWS ‘s piece of the pie for cloud framework as-a-benefit (IaaS) remains at 33.8 percent, while its three greatest rivals: Microsoft Azure, Google Cloud and IBM have a joined piece of the pie of 30.8 percent, as indicated by experts at Canalys. Not awful for an organization that was once viewed as a ‘hazardous wager’ for the retail monster.

In any case, Microsoft and Google have expanded their emphasis on open cloud lately, and introduce a huge danger to AWS as substantial organizations consider how to move more workloads out of the server farm. This is all while many foresee that cloud take-up is still truly in its early stages. Gartner, for one, predicts the overall IaaS market to develop to $71.5 billion by 2020, so there is a lot of market to go around.

What you may not know is that the roots for the possibility of AWS backpedal to the 2000 time allotment when Amazon was a far unexpected organization in comparison to it is today – essentially an internet business organization battling with scale issues. Those issues constrained the organization to construct some strong interior frameworks to manage the hyper development it was encountering – and that established the framework for what might move toward becoming AWS.

Talking as of late at an occasion in Washington, DC, AWS CEO Andy Jassy, who has been there from the earliest starting point, clarified how these center frameworks created out of need over a three-year time span starting in 2000, and, before they knew it, with no genuine arranging, they had the makings of a business that would move toward becoming AWS.

Key Aspects to Consider While Developing An Educational Mobile App

May 14, 2018


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In today’s tech-savvy era, the range of mobile technology has successfully reached so far that buying things, booking tickets, ordering foods, doing banking activities – doing almost everything is possible using different mobile applications. An educational mobile application makes the process of information sharing between the students and the tutors easier. Sharing the study materials or the learning materials, sharing the upcoming major events like tests etc. become much easier using such educational apps. However, other than sharing information, an educational app can help the students to learn without a tutor as well. Here is a list of the things you should consider while developing a mobile application for educational purpose.

Intriguing Look and Design

When the learning process becomes engaging, interesting and interactive, it becomes effective and the students also feel interested. If you are thinking of devising an educational application for kids, you need to pay special attention to the look and design of the application. The more the User interface looks intriguing and encouraging, the more kids would love your application. Use of improved graphics, short animations etc. would make your app more interesting to the kids.

Use of Videos and Live Presentations

According to the study, when you give any information using the graphics format than using text blocks, a human brain can understand it faster. Keeping this information in mind, you need to include learning videos in your application so that the students can watch and learn in the free time. To enhance the process of learning, live presentations are very useful. Moreover, the students can pause, rewind the videos at any time. They can watch the video multiple times to understand something better. Thus, including videos and live presentations in an educational application would make it more effective.

Syllabus, Scheduling, Planning

Using such an educational app, students can easily access the entire course syllabus along with the clear goals of taking the course. Moreover, getting access to the different learning lessons and assignments related to that particular course become easier. Hence, you need to devise the app in such a way so that scheduling and planning for taking the course become headache-free for the students.

Private Messaging

This private messaging feature is extremely useful when the students and the teachers want to share any particular information privately. For instance, if a teacher wants to ask any particular student about his or her last semester’s report, they can use this private messaging option. Hence, while developing an educational app, integrating this feature is crucial as well.

Before launching an educational app in the market, dedicated A/B app testing phase is extremely crucial. To make it more effective, for the beta testing phase, you can select a group of students to give their honest feedback after using the application. Their feedback would help you to make your application more engaging.

App Development Trends in 2018

May 14, 2018


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2017 was another great year for app development and mobile devices. The mobile apps are in the mainstream now and an enormous number of users is already relying on latest apps. What does the future of mobile app development hold this year? 2018 will see further innovative apps coming out, along with the growth of modern technology. Following are some of the trends that will mark 2018 in the world of apps.

Artificial Intelligence

IA will mark both, the development of trends in mobile applications and the boom of their capabilities. Through the use of advanced analysis techniques, cognitive interfaces within complex systems and machine learning techniques, AI will provide powerful ideas that users have never seen before. Due to these advances, the big players like Google, IBM, eBay and Facebook have started to acquire some expert startups in Artificial Intelligence.

Augmented Reality

Augmented reality applications are already in use and will be in the limelight during 2018. These apps will be mainly oriented to games and simulators. Pokemon Go, iOnRoad, Sky Siege and myNav are some brilliant examples of Artificial Reality. Dominating the App Store, these mobile games prove that AR has a great potential to influence app trends in 2018.

Mobile Application Security

Security continues to be the main concern for developers due to the amount of personal information it stores. The overall growth of the industry, billions of users, third-party SDKs everywhere and the vast number of user information saved by companies make huge security concerns for mobile app developers across the world.

Cloud-based Applications

The mobile devices have become more complex and powerful. Now many users don’t want to install gigabyte applications on their devices. Cloud-based apps have reinterpreted the entire hierarchy of storage in mobile devices. Through cloud computing, the user can install a small app that is connected to the cloud where all data is accessible.

Internet of Things (IoT)

The Internet of Things is shaping the future trends of mobile apps so that users can handle smart tools. Analysts predict a major change in IoT. There are already apps available that allow users to manage different things from Smartphones and other digital devices. Therefore, the development of apps focused on IoT will be a clear trend in 2018.


The development of chatbots is a growing trend. Through them, companies seek to solve the daily problems of their customers. The demand for this type of apps will undoubtedly increase this year.

Reach First is a digital marketing agency which provides top-notch branding, web development, paid advertising, social media marketing, and SEO services in Canada. We design and implement future-centric online marketing strategies for businesses. Our marketing experts offer proven expertise to create agile marketing solutions for your unique industry. Schedule your free consultation to see how we can help your business prepare for 2018.

Business Process Automation: How to Choose the Right Tool

May 14, 2018


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In a business environment, Business Process Automation (BPA) is one word which excites the management team. To envisage automating the business processes is a feel-good thing to do. However, when it comes to rolling it out across the organization, the “feel-good” factor vanishes and the implementation process becomes a nightmare, which was initially a surreal vision.

We recommend you begin by answering the questions below, which will help you determine your evaluation criteria:

1) Fully Identify The Needs Of Automation

What workflows and tasks exactly do you want to automate in your business? What specific performance figures do you want to improve? Ask yourselves these questions before deciding which automation tool to apply.

2) Make A Checklist Of Features Needed

Depending on your business purposes and goals of automation, your automation software should embrace a number of specific features you need. Do you want to make your marketing efforts more efficient? – Make sure, your tool is able to improve lead generation and build initial contacts with your customers.

3) Strive For Cohesiveness

Make sure, your newly chosen automation tool is capable of easy integration with other systems. You use a lot of digital tools for business running purposes, so don’t let them work against each other. Otherwise it could disrupt the whole workflow process and cause more harm than good.

4) Fully Realize Your Navigation Capabilities

Ensure, you and your team will be able to navigate the software without difficulties. If you can’t easily set up and use your solution, then most of the time saving advantages will be just negated.

5) Ensure Your Software Will Grow Along With Your Business

Think long term and find a solution, which can scale along with your constantly advancing business. Make sure, your choice is agile enough to grow and adapt to the future needs. So you will not have to worry about outgrowing its features and necessity to switch over to the latest software.

6) Consider Your Service Needs

While choosing the right automation solution, you don’t just buy a full package product – you also get a respective customer service from a provider. You need to make sure, that the company will offer you qualitative ongoing service options available via the most convenient for your methods.

7) Be Aware Of The Security Risks

Choose a solution with all possible security measures applied to repel a potential cyber attack. Digital automation makes business processes simpler and faster, as well as more vulnerable for outside intervention by hackers.

8) Take High Quality Control Measures

Subject your automation tool to the quality control standards to unveil possible bugs. Monitor and measure effectiveness of the applied solution – make sure at the very beginning, that it works as you expect.

9) Study A Proposal Of Ready-To-Use Solutions At The Market

Look around for the right quality solutions and mature tools, that have already proven a return on the investment. Consider functional and operational possibilities of all of the proposed alternatives. If any of them still doesn’t fit you – begin to consider developing a customized solution.

10) Get A Customized Business Automation Tool

Develop your own automation software with the specific features and options needed particularly for your business purposes. A Customized business automation tool will add significant value to your enterprise, accounting it can not just increase efficiency, but also bring a lot of proactive capabilities.

A Detailed Insight Into the Most Popular Free Apps for Music Lovers

May 14, 2018


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Just like reading gives book lovers the mental peace and satisfaction, music enthusiasts find their mind peace in music. Hence, if you think music is your escape and ready to discover a ‘music world’ that can go anywhere with you, installing a music streaming app on your phone is the best thing to do. Mobile technology is emerging in such an exponential way that getting your favourite pieces of music and playing it anywhere at anytime is no more a complicated thing. Here is a list of a few popular free mobile applications that every music enthusiast would love to have on their mobile phones.

#1 Spotify

This music application is pretty much popular among the music lovers worldwide. This brilliant app not only lets you follow your favourite artists but using it, you can easily sync any music from the desktop. More interestingly, it would help you to create the radio station where Spotify would play only recommended music of your interests. Searching for new releases, top lists, albums, discography of your favourite artist becomes very easy using Spotify. If you are following any particular artist on this app, when that artist releases something new, Spotify would send you a push notification. iOS, Windows, Android – this app works perfectly on every operating system.

#2 Google Play Music

If you are looking for such a platform where you can listen to your personal music library without any kind of interruption of ads, this Google Play Music app is the best choice for you. This app allows you to upload almost fifty thousand songs on the Google account so that you can instantly access all the songs when you want. Creating custom playlists, playing tracks in the shuffle mode without any kind of limitations are some of the major benefits of using this brilliant music app. To discover as well as to save fresh music or to explore a wide genre of music, you can easily subscribe to this app in the exchange for a monthly fee. Probably the most interesting part of this app is that it not only works on iOS and Android devices but can work in the browser as well.

#3 Pandora

Explore the vast world of music similar to your interests using this incredible music streaming app. If you enter the name of your favourite artist here on this app, other than the songs of that particular artist, Pandora would recommend a huge list of other similar artists as well. If you like any particular song, you can rate it. Bookmarking your favourite artists is also easy using this application. This app gives the best performance when connected to a Wi-Fi. They have a website as well if you want to listen to music from your desktop. The app is available for all major platforms like iOS, Android, Windows etc.

Apart from all these immensely popular music streaming applications, plenty of other options are also available in the market. Shazam, iHeartRadio, TuneIn Radio, Amazon Music etc. are some of the popular apps that are trending on the market today.

How To Use Technology To Expand Your Small Business

May 14, 2018


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Did you ever try to think how technology brings a change in our economy? Have you ever tried to notice and realized the existence of your business without the technology? You would have simplified a lot of things which were full of complexities with the help of technology. When you start thinking about the technology, you would realize that it enabled a small business to reach the top despite the tough competition.

You would have managed all tasks by assigning it manually without the internet, emails, mobile marketing, telecommunication channels and a lot more. Now, you can’t deny the importance of technology as businesses have experienced a huge growth in the last decade.

Time tracking software, employee scheduling system, time clocks, task management tools, CRM and a lot more options are there for managing all the tasks. It maintains the communication level within the teams and customers across the globe. It also assists in marketing a business and its products so that you can experience a success in a short span of time.

Let’s find out how to use technology to expand your small business:

Communication: Communication is very important when you have a product and providing a service because communication allows you to inform and encourage your prospective customers to avail your service and products. It is also important to respond to customer’s query without any delay. Emails, texts and social networking can keep small businesses connected to the customer base to improve the business solution.

Marketing: Technology has broadened the scope of advertisement so you can reach to new and existing customers through internet marketing. You can use search engines to the e-commerce websites, social networking sites to the email marketing for your brand promotion. When seeking a trusted platform to expedite the marketing process, it recommends choosing the right to the maximum accessibility.

Productivity: Many businesses have started working on a common software and files that can be accessed by the allocated teams & its members, clients and that can be extended to the head of the department. When you start working on a project, it will be beneficial for you to assign tasks on this software so that all the team members can work and allow the client to track the progress in real-time.

Upgrade Your Business With Odoo ERP

May 14, 2018


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With ever-evolving markets and new business technologies emerging to help enterprises break away from intense competition, there is no more a “one size fits all” concept. Many industries have already experienced a shift from their traditional “tried and tested” systems and one such major swift is towards the use of an “all-in-one application” software suite. From market leaders to startups, all are now joining the bandwagon of business applications to foster efficiency in their operations and drive growth. ERP solutions are one such inclusive applications suite that integrates the fundamental areas of a business, including billing, accounting, inventory, purchase, sales and Odoo is the most robust solution known for ERP development.

While you still might be wondering why Odoo is a widely favoured solution for ERP when there are several other revenue-oriented and powerful solutions, this article will help you. Here are some of the reasons outlined explaining why you should be adopting Odoo ERP to upgrade your business.

#1 Offers comprehensive sets of features

Odoo comes with 1000+ modules. Thus, deploying it for ERP will obviously get you an overall complete solution. Owing to its comprehensiveness, Odoo has loads of functionalities to offer for an ERP and hence you need careful evaluation of all your business requirements to get the right solution configured with all necessary functions.

#2 Outright flexibility

There’s no room for doubt regarding Odoo’s flexibility and ERP software can be customised to a great extent to suit the explicit requirements of a business. It also supports any changes required in the ERP solution later to help companies deal with market challenges and outrun their competition. Two aspects that make Odoo the befitting platform for your business ERP are continuous efforts towards innovations and scalability.

#3 Super simple User-interface

Odoo has an utterly simple design with elegant interface that’s easy to use. While the last upgraded version is provided with a new look, its simplicity is the one reason that still hails. The latest versions of Odoo are always made experimenting new themes or colors that will be soothing to the eyes and with different other functions to offer a great interface.

#4 There’s no other great modular platform like Odoo

The simple user-interface and the different add-on features of the Odoo make it a best-known modular platform for ERP development and integration. With many easy-to-use modules, Odoo gives enough scopes to businesses to choose the modules that suit their business and get a downright integrated solution developed.

#5 Odoo solutions are cost-effective solutions

Compared to other ERP solutions platform, Odoo has lower costs of ownership. While initial implementation costs are pretty much higher, costs involved in the implementation reduces dramatically.

Businesses that are already planning to invest in an ERP software to drive their business and skyrocket their performance over time, Odoo can be the perfect solution. With over 3 million client organisations growing their business Odoo solutions, it is now time for your business to leverage the benefits of such an all-in-one application suite and experience growth with seamless management.

Advantages of the Optimized Employee Performance Software Are Gathered in the Article

May 14, 2018


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What is Online optimize team performance Software?

This application keeps a track of employee location, fed up results in, location time, etc. It informs companies when it feelings a possible issue situation. It reviews all past activities of workers and makes payrolls accordingly. In short, it effectively manages task control although it may not directly boost employee performance.

This function is most necessary, especially in smaller businesses incapable of keep control costs under control. These models may employ part-time workers who can either be learners or employed elsewhere during other times of the day. Handling their plans requires versatility and this employee appointment arranging application can manage their plans completely. Scheduling is being done in a variety of industries-retail, medical care, government, production, etc.

Advantages of the optimize employee performance software:

This application is important to different companies and reduces the pressure of companies responsible for boring management projects.

• Chances of mistakes are minimal.

• Allows finishing agreements promptly.

• Enhances employee usage and visibility of all field functions.

• Allows in finishing more projects in a single day.

• Prevents over-scheduling of the employees which can lead to less efficiency.

An employee scheduling software is a super way to create employee plans in various companies. This design will contain data about employee accessibility, the various employee job information, and working hours assigned to each employee. To design this design, you will need staff appointment arranging application. With this, you are saved of the trouble of having to upgrade layouts every time there are changes in the staff member routine.

These days, the application programs are mobile-friendly which means companies can access their employees even when they are on the move. An employee appointment arranging application programs are a must-have for most companies that have to deal with problems of employee efficiency and defective process conduite. But in choosing this application, businesses must take into consideration that the whole system is web based so that both companies and employees can accessibility easily. The application must be user-friendly so that employees can select their recommended changes without difficulty.

The more employee scheduling software usually provide information about employees prior to the start of their move. This can be extremely useful to ensure employees are present soon enough for their allocated changes. Staff arranging is no more a terrifying process these days and with this application you can grow your business and not wasting time without limiting on the quality of work.